On June 17th, the day has come: American Heritage turns 21! And this isn't just any birthday – in the USA, the 21st birthday marks the transition into true adulthood. At 21, you're finally allowed to do everything: vote, get married, buy alcohol, and enjoy all the rights of a fully-fledged adult. It's the moment when dreams become reality and the future truly begins.
That's exactly how it feels for us, too. After 21 years, we've grown up, realized our dreams, and are looking forward to the future with great anticipation. Let's look back on this extraordinary journey together!
Our journey – From the first steps to today
2004 – The Beginning
It all began with a green rocking chair . Sabine Ryan, founder of American Heritage, immediately fell in love with this special chair – but transporting it from the USA to Germany was a challenge. Since no parcel service would take it and the airplane suitcase was too small, the idea arose: Why not import many of these American rocking chairs by ship and sell them here? This is how the idea for American Heritage was born.
The first years – courage and passion
In 2005, the first store opened its doors in Augsburg's old town. Sabine brought along rocking chairs as well as favorite American products from her home—from candles and baking pans to barbecue accessories and maple syrup. The team grew, the first employees joined, and with courage and passion, more and more exciting products were added to the range. More stores followed in Munich, Düsseldorf, Hamburg, Stuttgart, and even Salzburg.
The breakthrough
The move into online retail and Europe-wide shipping opened new doors. Despite the challenges of import, customs, and quality control, American Heritage never gave up and developed into one of the leading providers of American gourmet and lifestyle products. Today, we are the proud sole importer of brands such as Stonewall Kitchen, Rufus Teague, Crown Maple, and Elmhurst, and we carry exclusive scented candles from Kringle Candle and Country Candle.
Today – Proud of what we have achieved
Today, our team consists of 20 people from 10 different nations, who work with passion every day to bring the American joie de vivre to life. Our product range includes hundreds of products, from classic BBQ sauces to homemade popcorn from our in-house Everly Grace factory. Whether in our industrial-style store in Augsburg or our online shop – we are grateful for the support of our loyal customers and look forward to many more years of enjoyment, quality, and warmth.
Hall of Fame – Our Top 3 Bestsellers Through the Years
3rd place: Honey Barbecue Sauce from Stonewall Kitchen
Honey Barbecue Sauce has been a staple in our range for years and has quickly become a real crowd-pleaser. Its perfect balance of sweet honey and subtle smoky flavor makes it a sauce you'll love to use again and again.
We still remember customers telling us that Honey Barbecue Sauce is the secret to their best barbecues—whether it's with spare ribs, chicken wings, or simply for dipping fries. It's also especially popular as the secret ingredient for a delicious currywurst when mixed with a little curry powder.
For us, Honey Barbecue Sauce is an all-rounder that simply belongs at every barbecue party and that you'll want to have at home in several jars. A true classic with a lot of heart – and a great gift idea for all BBQ fans.
2nd place: Maple Chipotle Grille Sauce from Stonewall Kitchen
The Maple Chipotle Grille Sauce was one of the first barbecue sauces we added to our range. Back then, Chipotle was still practically an insider tip in Germany.
We still remember the first trade fairs where we handed out small sample portions of this sauce – the visitors loved it. It quickly became a favorite of our BBQ community and has remained so ever since.
Whether as a glaze on grilled meat, as a dip for cheese or in the classic way on a burger – the sweet spiciness of maple syrup and smoked chipotle chilies simply has an unmistakable taste.
A true classic that has accompanied us through so many summers – and a must on every barbecue season shopping list.
1st place: Habanero Mango Aioli from Stonewall Kitchen
Some products simply stay with you throughout the years – our Habanero Mango Aioli is one of them. Since we first added it to our range many years ago, the response has been tremendous.
At the time, it was actually “just” intended as a tip for country potatoes at the Stonewall Kitchen Café in Maine – and today we can’t imagine American Heritage without this aioli.
Whenever we evaluate our best-selling products, this aioli is the undisputed number one. Many of you reorder it regularly, some even by the case. Over the years, we've received countless comments like: "Our BBQs are simply indispensable without your Habanero Mango Aioli!"
For us, this product isn't just a bestseller, it's a true story of the heart . And we still love it dearly.
21 Facts About American Heritage – Did You Know?
- It all started with a rocking chair – our very first American rocking chair laid the foundation for everything.
- Once to America and back – our furthest shipment actually went to the USA . From the country of origin back to the country of origin!
- Our product range is literally exploding—we've lost count of how many different products we carry. Every day, we discover something new in our warehouse!
- 20 wonderful people, one heart – our team consists of 20 great people who are passionate about their work every day.
- The most bizarre order ever: turquoise garden chairs from the USA, wallpaper for an entire hotel, AND 400 bags of popcorn for a movie theater. We love surprises like this!
- Reinhild, Moni and Simon have been with us for a long time and have practically witnessed how the small idea became what we are today.
- Worldwide connections – we work with suppliers from five countries: the USA , Canada , England , Ireland , and Scotland . Our network is constantly growing!
- Our warehouse is a traveling circus – it has moved five times and now holds more than we can count.
- 10 nationalities, one team – people from 10 different countries work together at our company. Diversity is our superpower!
- The best compliment ever: “Thanks to you, I have my America back – without flying.” That’s exactly why we do all this!
- The average age? We're all 21 years old —at least that's how we feel!
- Our speed record: Delivery within Germany in under 24 hours – a record is a record!
- The Habanero Mango Aioli is our star – our best-selling product and, in a way, our pride.
- Global roots, local passion – our team brings together diverse backgrounds and nationalities . This is how the best ideas are born!
- Since 2023 , we have had our own popcorn factory – the Everly Grace Manufactory – right here in Augsburg , right next to our office, where we produce fresh, delicious popcorn every day.
- From Augsburg to the wider world – we've already exhibited at trade fairs in Denmark and Paris ! Our American adventure has already taken us all over Europe.
- Fall is cuddle time—that's when pumpkin products and scented candles are our absolute favorites. Coziness made in America!
- Our most loyal customer has been with us since 2004—practically from the very beginning. Such loyalty brings tears to our eyes!
- Our annual summer festival with American food is a tradition – BBQ , burgers and lots of fun.
- The mega-order: A cinema ordered 400 bags of popcorn from us for several special screenings. Pure Hollywood feeling !
- We still have so many ideas in mind—stay tuned for what's next! The journey continues.
Sweet 21 – Birthday Cake Confetti Popcorn for Birthday
What could be more perfect for our 21st birthday than Birthday Cake Confetti Popcorn ? This special popcorn embodies everything that defines American celebration culture : the sweet taste of birthday cake , the joy of sharing, and the pure joy of life that every party needs.
Birthday Cake Confetti isn't just a snack—it's an experience. With its signature vanilla frosting and colorful sprinkles, it instantly sets the party mood. Just like our 21-year journey: colorful, sweet, and full of wonderful surprises.
In America, birthday cake flavor is one of the most popular flavors of all—from ice cream to cookies to our beloved popcorn. It's the taste of joy and special moments. That's why it's so perfect for our big day!
A heartfelt thank you
To our loyal customers: You are the reason we do what we love. Your loyalty, trust, and feedback have guided and inspired us over the years. You have made American Heritage not just a business, but a community .
To our wonderful team:
You are the heart and soul of American Heritage. With your passion, dedication, and team spirit, you make every day special. Whether packing orders, interacting with customers, or working behind the scenes – we would never have come this far without each and every one of you. Thank you for living this American dream with us and growing with us!
To our partners and suppliers: Thank you for helping us bring authentic American products , American food and American specialties to Germany.
The next 21 years
Life really begins at 21 – and that's exactly how we see it at American Heritage . We have big plans: We want to further expand our product range and bring even more authentic American products to Germany, always paying attention to quality and sustainability. We also plan to strengthen our online presence with exciting promotions, new recipe ideas, and inspiring events. Our local store in Augsburg will become a true meeting place for all America fans – with special tastings and exclusive product presentations. Together with our fantastic team and our community, we look forward to continuing to create unforgettable moments of enjoyment and sharing our passion for the American lifestyle with even more people.
One thing is certain: the next 21 years will be just as exciting, delicious, and fulfilling as the first. And the best part? You're all invited to be part of this journey.
Here's to the next 21 years – with you , for you and thanks to you !
Do you know someone who has a birthday soon?
Our 21st birthday also reminds us how wonderful it is to give gifts to others and celebrate special moments. And what better way to do that than to give a little piece of American party culture?
Our tip: Make your friends, family, or colleagues happy with our Birthday Cake Confetti Popcorn . This sweet, colorful popcorn is guaranteed to bring a smile to their faces—whether as a cheerful snack at a child's birthday party, as a unique gift for the next party, or as a sweet greeting sent by mail.
🎁 Gift ideas for every taste
Looking for even more inspiration for birthday gifts? In our online shop, you'll find many special American products with which you can put together great gift packages:
- For grill fans : Our award-winning BBQ sauces, rubs and marinades from Stonewall Kitchen
- For those with a sweet tooth : American sweets, gourmet popcorn and baking mixes
- For connoisseurs : Exclusive teas, jams, syrups and coffee
- For candle lovers : Our popular scented candles from Kringle Candle and Country Candle
Vouchers for maximum joy
Or simply leave the choice to the birthday child: With our American Heritage gift certificates, you give the gift of pure joy and maximum choice. This allows the recipient to select their very own favorite products.
👉 Tip: Our gift vouchers are also ideal as a last-minute gift – available digitally immediately and redeemable individually.
