Looking back on 20 years:
As American Heritage celebrates its 20th anniversary, what are the most significant milestones that have been particularly eventful? Or what successes has American Heritage achieved in its 20 years?
It all started with a great passion for exceptional products and the unique American lifestyle. Twenty years ago, our adventure began modestly in my garage. What started as a small project has developed into an inspiring success story.
My dream has always been to motivate people to enjoy life to the fullest – whether by baking extraordinary cakes, lovingly decorating their homes, or simply by creating joyful moments in everyday life.
A lot has changed in two decades. What started as a small Augsburg retailer, who eventually ran five shops, has become a wholesaler supplying the finest shops with gourmet delicacies and lifestyle products throughout Europe. Despite our growth, our passion for retail remains alive in our Augsburg store and our online shops.
A long-cherished dream came true last year: our very own Augsburg popcorn factory! Here we produce the best popcorn and refine it with espresso, salted caramel, peanut butter, or fruit – completely without artificial flavors or colors. And this delicious popcorn from Everly Grace has now found enthusiastic fans far beyond the borders of Augsburg.
![]() Sabine Ryan and Charlotte Ryan of American Heritage |
![]() Sabine Ryan from American Heritage |
Changing business environment:
What are the biggest changes you have observed in the purchasing habits of customers for American gourmet foods in Germany over the past two decades, and how has American Heritage adapted to these changes when it comes to selecting products for our portfolio?
For us, the quality of our products has always been paramount. We are not fans of foods with excessive coloring or artificial modifications. Instead, we consistently select only the finest quality. Whether it's the world's smallest maple syrup, the most exquisite sauces, or special baking extracts – with us, our customers will find only the best. Our promise: quality you can taste and feel.
In today's hectic world, it's becoming increasingly challenging for our customers to visit our store. That's why it's important to us that everyone receives their favorite products quickly and well-packaged at home. And the number of international customers is constantly growing.
We offer food products from all regions of America. Under our brand " Ryan's Specialities, " we now also import specialty foods from England, Scotland, and Ireland.
My favorite products include:
![]() Everly Grace Love Story Popcorn from Augsburg
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Cinnamon Infused Maple Syrup from Crown Maple from New York |
Country Ketchup from Stonewall Kitchen in Maine |
Product Highlights:
Which products or brands were particularly popular or have a special story?
Our absolute highlight and bestseller is Habanero Mango Aioli ! When the aioli sells out, our customers practically revolt, so we try to always have it available!
Our bestseller: Habanero Mango Aioli from Stonewall Kitchen
Tip: Season your sandwiches or nachos with some of this aioli. It also gives potatoes or vegetable skewers an extra kick as a dip. Try it and see for yourself!
- Creamy aioli with a wonderfully fruity spiciness
- High-quality ingredients ensure excellent taste.
- One of Stonewall Kitchen's most popular aiolis
- Sweet notes of mango, raisins and brown sugar perfect the flavor.
- It gives everyday dishes that certain something.
- Goes perfectly with chicken or as a dip for French fries
Customer journey:
How have customer reactions and loyalty contributed to American Heritage's growth and success over the years?
Our diverse product range is growing and thriving – and we owe that to our customers! Many have discovered special favorite products in America and told us about them. Others have fallen in love with turquoise garden furniture that we imported especially for them.
Our story is a love story. Our customers love and support us, and for that we are incredibly grateful. Thanks to our customers, we can offer the best products from around the world and enrich everyday life with unique finds and special delicacies.
Our great customer reviews are proof of that.
Selection of brands, partners and distributors:
How does American Heritage select its brands and distribution partners to ensure they meet its commitment to quality and gourmet excellence?
We attend numerous trade fairs to select the best product range. We then travel directly to the manufacturers to personally verify the quality of the products and the production process. We have personally tested and approved every product in our range. In addition, we have our food products regularly tested in laboratories to ensure they meet the highest quality standards. This way, our customers can be confident that they will find only the best products with us.
Our three best-selling brands are Stonewall Kitchen , Rufus Teague , and Crown Maple .
Celebration activities:
How is American Heritage celebrating this 20th anniversary? Are there any special events, promotions, or product launches planned?
This year our birthday falls during the European Championship, and we couldn't imagine a better combination! Together we'll enjoy the pleasures of sport and camaraderie, hopefully good weather, and a great BBQ.
And because a birthday without presents is only half the fun, we're offering fantastic discounts for our loyal customers again this year. Celebrate with us and take advantage of exclusive offers – we look forward to a wonderful birthday and a time of pure enjoyment!
Vision for the future:
What is your vision for the next 20 years of American Heritage?
The world is spinning faster and faster, and we're looking forward to the next 20 years. We have big dreams and even bigger plans: We want to win over even more customers and further expand our product range. In doing so, we remain true to our passion and commitment and want to offer personal and attentive service despite the development of AI.
Our greatest wish is to continue serving our customers with the same enthusiasm and dedication in the years to come. We want to surprise our fans with new, unique products and continuously improve your shopping experience. Your satisfaction and trust are our motivation.
Together we want to reach new milestones and create unforgettable moments. Exciting new products, special offers, and the continuous development of our services are our goal!
Sabine, one last word?:
I would like to sincerely thank all our customers, supporters, and employees of the past 20 years. It has been a truly special journey that has also shaped me profoundly. I have had the privilege of experiencing many wonderful moments and making many friends. On days like these, I always get a little teary-eyed because I feel it's such a gift. It's no coincidence that we print "With Love from the Ryan's" on all our packages – I feel it too. We get to send a little bit of love out into the world, and that's wonderful.



